Branding

Why are music videos increasingly important when promoting an artist?

Thanks to new media technology, music videos have now evolved as the videos these days give the audience of the music video an idea of the band. This could be the bands hobbies and interests and how their life is. This would influence audiences to listen to more of a bands music, which then after creates bigger revenues for the musical bands.

What are the three types of music video?

The first type of music video is performance, this is a video that captures a live performance of a band or artist, showing the excitement of a live event. The second type of music video is narrative this is where a story is shown throughout the music video which is matched with the lyrics of the music and lyrics. The third type of music video is conceptual this uses visuals that are appropriate to the tempo of the song. The idea comes from directors and does not have to relate to the song.

Why is branding a band or artist especially important when marketing towards niche subcultures?

Niche subcultures are groups of people who are very specific and require a different interest than majority of people. In order for this to work the band/artists need to be unique which would me infuencial then the number of fans will increase. Without branding it would be impossible for people to found out about a band/artist.

How does branding 'from within the band' increase the appeal to a niche, subculture based audience?

As they are a niche audience they want to feel important to the band, this is were brading with in the band takes place. This will help the band/artist form their identity and become unique.