How does the band's typography and visual appearance differ?
As you can probably tell both of the colour schemes are exactly the same, and both bands target audiences are the same. Hadouken allows their fans to create their own colour schemes on their logo making them more involved in their band, as gallows logo could be used as like a tattoo and also isnt as customisable as Hadoukens logo.
How does the band's merchandising differ?
It looks like Gallows are mainly targeting an American audience you can tell this by looking at their website, they are selling clothing such as caps and hoodies etc which are only available in the United States. But with Hadouken they are selling much more items than Gallows they are selling items such as keyrings. This shows that Hadouken are more passionate for pleasing their fans.
How do these differences increase their appeal to their differing niche audiences?
Gallows have many tattoo style designs in their merchandises which appeals to the niche audience who like tattoos. If fans start copying Gallows tattoos this would make the fans feel more involved with the band. Hadouken sells white merchandise, this is so that their fans can make their own designs on the tshirt and can do anything they want on them, here Hadouken allows their fans to be creative.
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