Uses and gratifications with Gallows

Target Audience

Age: Gallows target audience are between the ages of 16-25, as this band has a very energetic approach to music.

Gender: As all the members of Gallows are males, this makes the target audience mostly males.

Ethnicity: Gallows is a British band but, they are aiming mostly at an American audience this is because the US version of the site is much more detailed.

Hobbies and interests: People who play guitars and have an interest in the sort of area in music.

Current media consumption: Watching music channels play the same kind of music, or other similar bands with the same genre.

Uses and Gratifications

Entertainment: The band likes to interact with the audience which would make them more likeable, as there performance is fully of energy this gives a sense of togetherness.

Information/Surveillance: The Gallows website allows fans to find out about events, as in forthcoming events, which keeps the fans up to date.

Personal identity: I feel that their tattoos in the band have allowed the fans to have their own identity. The band encourages their fans to be unique.

Social relationships: Social networking site Twitter, fans are enabled to communicate to the band themsleves this makes social relationships stronger.